Increasingly, people in Japan are choosing to wear masks for cosmetic reasons: they’re not wearing any makeup and want to hide their face. Others take it one step further, wanting to hide their emotions. The honne–tatemae divide is considered by some to be of paramount importance in Japanese culture – the contrast between a person’s true feelings and desires (honne) and the behaviour and opinions one displays in public (tatemae).
By wearing a mask, these emotions can remain hidden.(text by #dazeddigital )